Terminology for Magazines

My AS media coursework requires me to create a music magazine.

Terminology for Magazines.

Within my AS media coursework I plan to include the following within my magazine:

Balance-the design principle that one side of a layout must be given equal weight compared to another. Balance is acheived through the placement of type and graphic elements.

Banner-the placewhere a magazine's logo, along with it 's motto or subtitle, appears.

Body Copy-the main text of an article.

Brand-the magazine is a 'brand', in the same way or Levis is a brand. with the growth of synergy, a magazine might have spin off productssuch as a radio station. TV channel. clothing line or merchandise.

Bullet-a circle or dingbatbefore each item on a list.

Byline-the name of an article's author.

Callout-the explanation of a specific area of an illustration or diagram.

Caption-also called a cutline.

Consistency-the principle that a magazine should retain some elements throughout an edition of a magazine and also from month to month. Inconsistency in typeface, design, layout etc can confuse and even alienate readers.

Contrast-the priniciplethat importantelements are given emphasison a page through the use of size, colour, teture or placement whilst less important elements are minimised.

Copy-this is the written text.

Cover-this can be divided into the OFC (outside front cover) and the IFC (inside front cover).

Cover lines-can also be known as sell lines. These are the lines on the front cover that advertise the contents.

Crop-this is to cut or trim an image.

Deck-is the text below a headline that summarises or provides a lead in ot the article.

Display Type-this is type that is larger than the body copy, such as subheadings and pull quotes.

Drop Cap-the large letter, like illuminated writing, sometimes found as the first letter of an article.

Font-all the sizes and styles of a typeface family.

Four F's-format, formula, frame and function.

Glossy-a magazine with glossy pages. This can also refer to a magazine which follows the standard sizes of 8 by 11 inches to 10 by 13 inches.

Graphic-the visual elements of the magazine like illustrations and photographs, as opposed to typographic or copy which refers to fonts and words.

Grid-an invisible structure that guides the placement of graphics and text on a page.

Logotype or Logo-the name of the magazine, this could also be known as the flag. It is usually found in the banner space, but can be repeated elsewhere throughout the magazine.

Margin-the measured white space at the top, bottom, left and right edges of the text. If anything goes over the margin it is said to bleed.

Montage-the assembly of several photos or illustrations into a single peice of art.

Pagination-the process of creatin complete page layouts and putting them in order using DTP software.

Palette-a set of colours that can be used in a magzine, defined in advance to ensure a consistent look and brand from issue to issue.

Pull Quote-an excerpt from an article, often a quottion from an interview, that has been pulled out, enlarged and used as a design elementto break up body text.

Sans serif-this is a font without feet.

Sequence-the design principle that the designer can choose the order in which readers look at items on a page, using size, colour, shape and placement.

Serif-this is a font that has feet.

Slab Serif-this is a typeface that uses heavy and even serifs.

Subhead-a short headline used to break up paragraphs within body copy.

Subtitle-a heading beneath the logotype that acts as the magazines motto.

Typeface-a style of font or type.

Unity-much like consistency, this consists of a similar design stle throughout the magazine.