Prototypes The original seminal texts of a genre. Conventions are not set so there may be more variety.
Classic The conventions are established. Texts are 'perfect' examples of genre. Don't have to be 'good' just conventional.
Revisionist The conventions are rewritten because society changes or the classic conventions become stale.
Parodic This phase doesn't happen in magazines.
Post-Modern One aspect of post-modernism is bricolage - the recombining of old elements and elements from other cultures to create something new. An obsession with 'retro'. Some people claim it's all been done before.
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