Evaluation 2 - Who would be the audience for your media product?

Who would be the audience for your media product?

My target audience is a female group with an age range of 15 - 20, this makes it a mass market, being for many older teenagers. It is a fairly broad age range but hoping that the audience would be predominantly female makes it more specific. My target audience have a keen interest in music; artists, gigs and festivals; along with an interest in current affairs and recent events. The group would be mainly school or university students, and would spend a lot of time listening to music; live or via iPod etc, or working part time. The target audience for my magazine would also be part of the socio-economic group C2DE, although I feel that this classing system is outdated in todays society as many people from each group associate with each other and the things often related to the separate groups. My magazines target audience will also be part of the western culture as, for the release anyway, it will be published and sold solely in the United Kingdom. Due to the penumbra effect however my magazine will be consumed by people outside of my target audience, this may be because of second hand readings i.e. leaving a magazine and somebody else reading it, or it could be due to the reader looking for a different reading material to look at.